Strategic Roadmapping for Technology Innovation
The Embedded Systems Institute offers a three day workshop on Strategic Roadmapping, together with the Cambridge Centre for Technology.
Roadmapping is a leading method for the strategic planning of future market and technology needs. It enables companies to align technological capabilities with product and business plans, such that company strategy and technology needs go hand-in-hand. Benefits are diverse and impacting:
- Ensure that key technologies will be ready on time;
- The exploration of new innovation opportunities;
- A supporting process to strategy and planning initiatives;
- The identification of important gaps in and between market, product and technology;
- Incentives for further market and technology intelligence;
- Buildup and facilitation of communication between technical and commercial functions.
Three or four different companies will be able to participate in this workshop, where the companies are selected to be mutually non-competitive. Each company participates with a team that consists of three or five people, preferably with different backgrounds (commercial, application, technology, organization). Each team works together in applying the theory on their own business case.
The three-day workshop combines theory with practical assignments and exchanging experiences. During the exercises the company teams apply the theory on their own business case. After each assignment there is a discussion to exchange experiences between the participating companies.
Number of participants
Companies: minimum 3, maximum 4
Participants: minimum 3 people, maximum of 5 people per company
Location and costs
Embedded Systems Institute, TU/e Campus, Laplace-Building 0.10, Den Dolech 2, Eindhoven, The Netherlands
Costs (excluding V.A.T.)
€ 2.500 per person
Note that costs are for the timeframe from January 2011 to December 2011.
Tel. +31 (0)40 247 8216
Dr. Rob Phaal, Centre for Technology Management, University of Cambridge