Courses - Roadmapping

Strategic Roadmapping for Technology Innovation

The Embedded Systems Institute offers a three day workshop on Strategic Roadmapping, together with the Cambridge Centre for Technology.

Roadmapping is a leading method for the strategic planning of future market and technology needs. It enables companies to align technological capabilities with product and business plans, such that company strategy and technology needs go hand-in-hand. Benefits are diverse and impacting:

  1. Ensure that key technologies will be ready on time;
  2. The exploration of new innovation opportunities;
  3. A supporting process to strategy and planning initiatives;
  4. The identification of important gaps in and between market, product and technology;
  5. Incentives for further market and technology intelligence;
  6. Buildup and facilitation of communication between technical and commercial functions.

Target audience
Three or four different companies will be able to participate in this workshop, where the companies are selected to be mutually non-competitive. Each company participates with a team that consists of three or five people, preferably with different backgrounds (commercial, application, technology, organization). Each team works together in applying the theory on their own business case.

Program
The five main lines of reasoning during the workshop are:

  1. Technology management
    Overview of a strategic technology management process framework, including key management processes and tools.
  2. Technology roadmapping
    Concepts and practices of strategic technology roadmapping.
  3. Strategic landscape
    Creating a strategic landscape on company level to identify and prioritize innovation opportunities.
  4. Market, product and technology planning
    Definition and prioritization of:
    • Customer drivers for identified market segments;
    • Product key functionality and features;
    • Key areas of technology development.
  5. Roadmap implementation
    Various guidelines, instruments and way of working to support the introduction of roadmapping in the company?
Format
The three-day workshop combines theory with practical assignments and exchanging experiences. During the exercises the company teams apply the theory on their own business case. After each assignment there is a discussion to exchange experiences between the participating companies.

Course presenters
Dr. Robert Phaal conducts applied research in the area of strategic technology management at the institute for manufacturing IfM, in the University of Cambridge’s Department of Engineering.

Dr. Gerrit Muller has extensive experience in the field of system architecting in high-tech industry and is now working as a senior research fellow at the Embedded Systems Institute (ESI).
 

Number of participants
Companies: minimum 3, maximum 4
Participants: minimum 3 people, maximum of 5 people per company
Dates
Course dates will be scheduled once at least 8 participants have subscribed.

Course hours are from 9:00 AM until 5:00 PM

Location
Embedded Systems Institute, TU/e Campus, Laplace-Building 0.10, Den Dolech 2, Eindhoven, The Netherlands

 
Teachers
  • Dr. Rob Phaal
   Centre for Technology Management, University of Cambridge  
Costs (excluding V.A.T.)
€ 2.500 per person

Note that costs are for the timeframe from January 2010 to July 2010.

Tel. +31 (0)40 247 8216
 

Registration form
Click here to download the registration form.